Tuesday, September 29, 2015

Taking Conversation to the Next Level with Analytics

Ninety percent of the world's data was generated in the last two years. "Nearly any type of data can be used, much like a a fingerprint, to identify the person who created it: your choice of movies on Netflix, the location signals emitted by your cell phone, even your pattern of walking as recorded by a surveillance camera. In effect, the more data there is, the less any of it can be said to be private, since the richness of that data makes pinpointing people algorithmically possible." said a Princeton University computer scientist.

 As a business, there are three things you need to pay attention to with your customers

  1. Pay attention to conversion rates, not to traffic rates on a website.
  2. Facebook likes do not equal customer engagement
  3. Value the lifetime value of a customer 


In conclusion, don't worry too much about tracking metrics like Facebook likes, Twitter followers, and page-views. A real business is built on the relationships you build with your customers. The big question is how do you convert Facebook likes, Twitter followers, and page-views into conversions and customer engagement?

analytics and conversions: stats

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2 comments:

  1. UnknownOctober 1, 2015 at 9:17 AM

    I like your second point about how Facebook likes do not necessarily equal customer engagement. I think a lot of times it's easy to become too focused on those things and forget about the relationships with customers, as you mentioned.

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  2. PacerRacerOctober 1, 2015 at 10:20 AM

    I might add, as a business, you may also want to modify your website to include social features such as a comments section. It will never get as much interaction as your Facebook and other social media pages, but it shows to your potential customers that you're willing to go the extra mile to hear their opinions.

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