New Tracking for Google Analytics

There are a lot of paid tools that will track your content ranks in your search results on Google. AJ Kohn has an different idea: measure the individual keyword rank, group keywords together into indexes, and then track the average rank of those indexes over time, using Google Analytics to measure and track that.

Here is the general idea of how it works

1. Someone clicks on an organic search results
2. The user lands on your site
3. A custom piece of code that you install on your site collects the keyword and the rank of the result using a Google Analytics event 
4. Google Analytics will automatically calculate the average position for the result 
5. You create indexes of keywords and analyze the data using the Event reports

I think this is a more fair way to track and rank search results for businesses and users alike. Instead of giving the businesses with the most money the ability to buy a top search results spot for keywords, it will go to the most searched keywords on a ranking. On the other hand, large businesses who have spent money on keywords might be frustrated because they will have to earn their spot instead of buying it. Also, this could cost Google money because businesses won't me spending money on top search results spots, and Google would have to spend more money to fully develop their Google Analytics. 

In conclusion, I have three questions that need to be answered. As a Google user would you rather the search results be tracked by most searched for words or by a company who buys the rights to top results for certain keywords? On the other hand, as a business would you rather have the power of being able to buy certain keywords to get top results on Google, which really benefits your company and how often it will be clicked on? Lastly, should Google take the risk of using Google Analytics and risk getting less money from businesses?