Wearable Technology…Is It Taking Over?

 How do you feel about the craze for wearable technology? Do you love it or do you hate it? Do you want one of everything or do you want nothing to do with this new fad?

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Wearable technology has created a buzz in both the technology and fashion world and has been deemed as a game changer. It has become an every day part of many peoples lives, something they would not leave the house without. As technology is advancing the things that wearables can do is also expanding: things such as keep us fit, enhance how we spend our time, and make us aware about our happenings and the happenings of the world around us.

5 Categories of Wearables:

1.     Fitness

2.     Medical

3.     Lifestyle

4.     Gaming

5.     Infotainment

As the world of wearables is increasing and more and more of the public are engaging in and wearing technology, marketers are starting to take notice. They see wearable technology as a new way to learn more about their markets life style, habits, and interests. This gives them the ability to more closely personalize advertisements on Google Glass or to create offline touch points that meet the customers needs and wants. Health and fitness apps will be able to suggest paid solutions to wears of their wristbands health and fitness needs, all because they have been able to track and study the consumers behavior patterns. Brands will be able to have modified advice, offers, and services to their customers based on their lifestyle and goals. We already see this with the healthcare industry. Some insurance companies will give you a discount based on if you can reach a certain amount of steps per day on your Fit Bit, a smart wristband that monitors your activity. Many other industries are taking the steps to monitor and use the information that these wearable technology devices can gather, without the wear even knowing they are being monitored.

How do you feel about marketers monitoring you through wearable technology? Do you think you would be ok with them monitoring you if it meant they were better able to fit your needs and wants?

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